Spark and ONE NZ (formerly Vodafone) decided to align themselves with activist Shaneel Lal to disparage “TERFS” – women who believe in biology and that a man cannot be a woman no matter how hard he tries. But what Spark and ONE NZ quickly learnt is that NZ’ers have had enough of having woke values rammed down their throat, and they’re starting to push back. As BudLight in the USA have found out, and even Target and Disney to a certain extent, there’s only so long that companies can lecture consumers before the consumers decide to turf THEM out and stop buying from them.