In brief
- New Zealand’s school immunisation programme appears to use behavioural science to influence parental medical decisions.
- The vaccine itself is not the issue. But the process used to obtain consent relies on behavioural design that borders on coercion while presenting itself as choice.
- An in-class video primes students, followed by a form that subtly pressures disclosure.
- Refusing still requires full personal and medical details.
- Only at the final step is “optional” introduced, buried under reasons for declining.
- Every response is recorded, categorised, and may trigger a follow-up.
Where’s the line between health service and soft coercion?
New Zealand’s Year 7 immunisation programme uses... Subscribe for FREE to unlock.
